WWTFD? (What Would Tina Fey Do?)

Not tonight on Saturday Night Live. We have a pretty good idea where she’s headed with that, and it will surely involve a little red meat. No, what would TF do when she reaches for a SoyJoy? (No one, alas, paid me for this product placement.) New York Magazine editor Emily Nussbaum discusses it on OTM. Here’s the blurb:

Free television has never been exactly free. In exchange for programming, viewers have always been subjected to commercials. But with Tivo changing the rules, advertisers are integrating products into shows, even the smartest, most-acclaimed shows, like never before. New York Magazine editor Emily Nussbaum explains the unsettling collision of ads and art.

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