Tag Archives: advertising

Guided by Her Perfumed Scent, a Blind Photographer Shoots Ad Campaign with Bollywood Movie Star Katrina Kaif

Imagine the elevator pitch for this marketing campaign: “O.K., it’s a bar of soap, but it’s more than that, it’s perfume. A lusciously beautiful model uses the soap. You can’t smell her in the ads – not yet – so we get one of these blind photographers we’ve been hearing about to do the shoot. He gets the shots by following her luscious scent. Beauty is more than what meets the eye. A picture might be worth a thousand words, but a good back story is worth a million. Whadaya think?” Continue reading






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Everybody Needs a Little B-Roll (It’s Good for the Soul)

I admit, in a past life I concocted this kind of PR phantasm… especially guys in lab coats with beakers full of DNA. Shitloads of that. Wish I’d had the brilliant idea to tell it like it is here. And a voice like Dallas McClain’s to pull it off!






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WWTFD? (What Would Tina Fey Do?)

Not tonight on Saturday Night Live. We have a pretty good idea where she’s headed with that, and it will surely involve a little red meat. No, what would TF do when she reaches for a SoyJoy? (No one, alas, … Continue reading






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