Tag Archives: iPad

Re-Branding the Cult with a Quotron Symbol

Steve Jobs must be wondering if Gutenberg faced this kind of brand irreverence when he invented moveable type. A day after Apple’s iPad hype, the wags at Mad TV talked on NPR about creating this viral video sensation after the gadget’s top-secret name was leaked on Twitter. Continue reading






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The Most Over-Hyped Tablet Since Moses Came Down From The Mountain

As one who has lost the ability to read printed books, I’m always searching for that richer context when the text itself is inaccessible to me. I thrive in the proliferation of book excerpts and videos, reviews and interviews available now on the Internet. I have more ways to learn about books than ever before. In the end, though, what I want is the book itself in an accessible format. Given Apple’s penchant for imperialistic control of devices and DRMs, I doubt that the latest tablet handed down from the mountain will reach me as a reader.






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