Everybody Needs a Little B-Roll (It’s Good for the Soul)

I admit, in a past life I concocted this kind of PR phantasm… especially guys in lab coats with beakers full of DNA. Shitloads of that. Wish I’d had the brilliant idea to tell it like it is here. And a voice like Dallas McClain’s to pull it off!

This Is a Generic Brand Video - YouTube
This Is a Generic Brand Video is a generic brand video of “This Is a Generic Brand Video,” written by Kendra Eash for McSweeney’s Internet Tendency. No surprise, it’s made entirely with stock footage. All video clips used are from dissolve.com. See and license them here: http://www.dissolve.com/generic | The original piece is published on McSweeney’s: http://www.mcsweeneys.net/articles/th… | Narrated by Dallas McClain.

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